Using Twitter in Your Business
You can use Twitter as a valuable marketing tool for your business, whether you have a small, medium-sized, or large business. Also, Twitter can help complement your company’s current PR and customer service efforts. The following sections describe several ways that you can use Twitter for your business.
Sharing news and stories
Because Twitter gives you the ability to share 140-character thoughts in a split second, you can easily share links to PR releases and stories about your business, service, or product. But in order to make your tweets interesting and diverse so that you can hold on to and increase your followers, consider sharing news and stories about the industry that you serve.
You can become a reference for people who are looking for information about the topic, and that status can ultimately gain you more followers who may become your customers. You can also branch out into general news stories, keeping an eye on trending topics on Twitter
Tweeting about more than just your business and industry can help show the human side of your company; however, depending on what your Twitter marketing strategy is, keep your brand in mind when you use Twitter and consider what your tweets say about your brand as a whole. Make sure that you enhance and complement your brand’s story through your tweets.
Twitter gives you the ability to take a single thought and share it with millions of people. And your customer evangelists can spread your message, as well as their opinions about your company’s greatness, to as many people as possible.
Your evangelists can help you get your message out, but you must first find out who they are and remember to give to them (by retweeting their interesting messages) before you ask for their support.
You can spot your fans and evangelists by keeping an eye on who retweets your posts most often. Also, monitor Twitter trends in your industry so that you can spot the people you need to be listening .
Through a disciplined balance between listening to others and retweeting their useful contributions, eventually you earn the right to ask for their support in return. The reward may be as big as having your brand story go viral and getting picked up by thousands or millions of potential customers