Morgana Rae answers a reader’s burning question: “How do I convince clients of the value of my services?”
Is WordPress a Blog or a Website?
November 11, 2011 By 2 Comments
I hear it all the time, “isn’t WordPress a blog, not a website?”
When I first started programming WordPress blogs in 2007 the only design, or theme as we call them, were standard, recognizable blog layouts. You saw the most recent post, piled on top of the next recent post, etc. WordPress defaults to 10 posts on the page. And, of course, there was that sidebar.
That was the biggest push back, WordPress site didn’t look like a website, but looked like a blog. It didn’t matter that a blog is infinitely more search engine friendly, not to mention how easy it is to get fresh content up to a website. There’s nothing search engines love more than fresh content.
Nope, none of that mattered….it looked like a blog.
Premium Themes
WordPress has matured through the years and so have the WordPress Themes. Here are some examples of websites that use WordPress and have a more traditional website look.
One of the most versatile themes is WP-Remix. There are 10 different homepage designs and an incredible variety of inner pages. As with other premium themes, you’ll be creating a page that you’ll title Blog and that’s where the blog posts will land.
The other site I love is Elegant Themes. Some of their themes follow the traditional blog layout, but as you can see their newer themes all feature beautiful layouts.
Other Theme Benefits
A popular feature for WordPress themes is how the themes allow you to “feature content.” You create the blog post and assign it a specific category. It’s the same category you told your theme to pull from to feature on the home page. You can also assign a “featured image” for the post and what you’ll see on the home page is a beautiful visual display (the photo) with a caption that contains about the first 50 or so words of your blog post. It’s a great way to showcase your finest posts.
WordPress is the perfect answer for the small business owner looking to save time and money. If you can open a word processing document and create a letter, etc. you can create a page or post on a WordPress website. Give it a test drive. Go over to WordPress.com and create an account. See how easy it is to manage your site.
Let me know what you think by adding a comment!
Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs
June 13, 2011 By Leave a Comment
HubSpot has compiled a brand new collection of 100 Awesome Marketing Stats, Charts & Graphs based on original research and data from a variety of sources, including analysis of their 4,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more.
Click through the slides to find some enlightening and interesting facts related to inbound vs. outbound marketing, search engine optimization, blogging and social media. One piece of research I found very interesting was the conversion rate for B2B by using LinkedIn and B2C on Facebook.
How might this data change the way you use social media, blogging and seo to market your business?
100 Awesome Marketing Stats, Charts and Graphs
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You Have Digital Products, Now What?
March 23, 2011 By Leave a Comment
Product Funnel
Syndicating Your Content
Show Notes: March 28, 2011
In our previous episodes, The Digital Products Spoke of Your Social Media Hub, Where to Sell Our Digital Products, and Payment and Delivery Options, you learned what a digital product is, where to find or create ebooks and what type of rights you can offer in your product. You also learned how and where you can sell your digital product. We also covered how you can set up payment options for your product.
In this episode we’ll share some strategies for leveraging your business online using those digital products, and how you can fill your marketing funnel using digital products.
Where to Sell Our Digital Products
March 7, 2011 By 2 Comments
Syndicating Your Content
Show Notes: March 7, 2011
In our previous episode, The Digital Products Spoke of Your Social Media Hub, you learned what a digital product is, where to find or create ebooks and what type of rights you can offer in your product. In this episode you’ll learn some tips on where to sell your digital products.
