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Leveraging Your Business with Podcasting

Debra Simpson teaches PodcastingWith all these new social media technologies you have the opportunity, like never before, to dramatically increase your online visibility. With increased visibility comes increased leverage for your business.

You’ve heard content is King, and it still is! But how do you keep up with all of it. The first step is a WordPress based website. The second step is content.

What is a Podcast?

Wikipedia defines a podcast as a type of digital media consisting of an episodic series of files (either audio or video) subscribed to and downloaded through web syndication. The word is a neologism derived from “broadcast” and “pod” from the success of the iPod, as podcasts are often listened to on portable media players

Podcasting can be a very easy, enjoyable way to get more content for your site and give your business, and message a much wider reach. Podcasting can increase your online visibility and brand you as an expert in your field. Did I mention it was easy?

In this workshop you’ll

  • set up and optimize your Blog Talk Radio account.
  • integrate your Facebook and Twitter account.
  • learn how easy it is to schedule your show.
  • learn strategies for finding guests.
  • learn how to find show you can be a guest on.
  • learn how to work in the studio and chat room.
  • walk away with a very valuable tool for sharing your business online!
  • and much more.

What do you need for this workshop?

You’ll need your laptop and a credit/debit card (just in case you want to purchase/upgrade something).

Friday, March 15th
9:30am to noon
QLN Conference Center
Friday, March 30th
9:30am to noon
Hera Hub

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Only $49 dollars to learn podcasting!

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What is Content Curation?

Here’s another slide show about content curation.

Building Thought Leadership through Content Curation
by Corinne Weisgerber on Nov 16, 2011

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Measuring Your Online Klout

I gave an overview on Mind Masters Entepreneur Association’s show. Here’s the first half.

Listen live at 3pm PT January 13th for the second half of the Klout conversation.

Lift, Geneva February 2011
by Brian Solis on Jan 12, 2012

Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze. >>Read More…

Lift, Geneva February 2011

View more presentations from Brian Solis
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Creating Your Social Media Hub

Debra Simpson on Syndicating Your Content and Social Media HubsOften small business owners tell me it’s hard to incorporate social media into their day. I’m sure you have felt that way at times too. There just don’t seem to be enough hours for all that we already have to do, like checking and answering emails.

With so many people around us telling us what we should be doing with social media, it’s hard to know exactly where to start. Then when you do decide to jump in, you feel overwhelmed with the prospect of creating a profile, or page.

It doesn’t have to be that way. You can Learn from Deb all you need to know in language you understand, plain old english. Join me Monday, September 19th from 9:30am to noon in Oceanside at Quantum Learning Network. I’m going to show you how to create a page for your business on Facebook, how to add your company to LinkedIn’s company pages, and the tools you’ll need to make your social media marketing effortless.

I’m starting the four week series (there are individual class prices too) with blogging. If you have a WordPress, whether it’s self hosted using WordPress‘ software or a free blog at the shared site WordPress.com, you’ll:

  • learn how to hand feed the search engines with the information you want them to have so your site is found easily.
  • learn how to add video and audio to your blog.
  • about different sources for content.
  • discover how to monetize your blog.
  • play with widgets to add extra content to your blog.

Of course, you’ll have me right there with you to answer any questions you have about using your blog.

After the first week and WordPress we’ll jump into Facebook. In this seminar we’ll be:

  • creating and/or optimizing your Facebook business page.
  • setting goals for your page.
  • importing your blog content so that it is automatically shared on your page.
  • customizing your page to help you achieve your Facebook goals.

We’ll move on the LinkedIn the following week.  In our LinkedIn seminar, you’ll be:

  • optimizing your LinkedIn personal profile.
  • adding your company to LinkedIn’s Company Directory.
  • discovering new ways to meet your target market and interacting with them.

In our final week together, we’ll visit Twitter and put a social media plan together. Your blog will do the heavy lifting for you, leaving you to engage your followers and connections. You’ll see how your Social Media Hub works together to deliver your message, show your expertise and entice others to find out more about you and your business.

If you’re ready to go for it now, here’s the registration button. If you want more details, visit Learn From Deb.

No, I’m ready to register now!

Social Media Marketing Courses

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Article Marketing, What is an Article?

Debra Simpson shares blog and article writing tipsSyndicating Your Content
Show Notes: July 18, 2011

Last week was the first episode of a series on article marketing. Last week you learned why you should write articles. In this episode we are going to deconstruct an article, sharing the components of an article.

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