Join me on Friday afternoon, June 20th, at 3pm Pacific Time, 6pm Eastern Time, for an afternoon break at the Digital Divide. This Friday we’ll be discussing strategic planning for our service businesses. My special guest will be Barbara Eldridge, Mind Masters, who will share some strategic planning tips for solopreneurs.
Part Two covers Your Competitive Advantage, or Your Personal Brand, how you develop it and how you maintain it.
This comes down to a characteristic of you or your business practices that your customers value, but that your competitors find difficult if not impossible to duplicate. In developing your competitive advantage ( brand) focus on who you are and what is unique about you. Then focus on who you want to reach and how you want to be thought of so that you package and promote yourself to accomplish your goals.
When you do, you predispose your audience by capturing the essence of what you have to offer, creating interest and enthusiasm for it and enhancing your image for differentiating yourself in your marketplace.
Come and discover how to create and implement plans for your business. Ask the questions you need the answers to in this informative hour long webinar (30 minute presentation and 30 minutes Q&A..
When registering for the webinars, please make sure to include your website address for the networking segment of the webinar and ask Barbara or myself any question you want.
Our webinar next Friday, June 27th will be an introduction to blogging.