It starts with Studying your business objectives, meaning you need to think about your goals and what you want to gain. Offered are several questions you can answer to lead you to your reason for your campaign.
There are tips for setting up your campaign, engaging your audience, updating your content, feedback and tracking. Several tools are suggested to help you set up and monitor your campaign. So have you set up a campaign yet? If so, let me know how it went. Did you achieve your goals?