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  1. How To Articles: they include detailed step by step instructions. Examples: how to publish your e-zine, how to promote your business, how to attract visitors to your web site.
  2. Tips: they are usually small pieces of information about the size of a paragraph. Examples: tips on using a product, tips on doing your taxes.
  3. Top Lists: they are a group of tips listed in order, usually numbered from first to last. Examples: top 7 ways to get to the top of search engines, top 10 ways to market your product.
  4. News Articles: they can include news about your industry or company information. Examples: joint ventures, new product releases, special events, overseas activity
  5. Interview Articles: they could include interviews from customers, employees and experts. Examples: interview an employee that won an award, an expert related to your industry, a satisfied customer, people profiles.
  6. Publications: they include information that’s bundled together to take with the person. Examples: ebooks, reports, software, auto responder information.