Previous Post in an ongoing series on email marketing and list building: Marketing with Email
When you create email messages to send, do like the Boy Scouts and “Be Prepared.” If you take the time, you can really develop some great tools to help you in preparing a compelling email.
Folder – create a folder on your computer and in print form for “email marketing” and keep ideas you have for future campaigns there. Save favorite emails there you get from others, too, as inspiration. You can use these as templates to create your own unique messages.
PS – People like to head straight to this area first, many gurus say. So create a document in your email marketing folder with favorite “PS” remarks; special sales, freebies, etc.
Guarantee – Ditto with guarantees. Which guarantees are listed on items you’ve purchased recently? Use these as starters. They attracted you!
Reference Guides – Keep handy reference sites like Dictionary.com or favorite encyclopedias book marked in a special Favorites folder on your computer. Keep print editions available nearby, too!
With the right bunch of marketing tools gathered ahead, you can “Be Prepared.” Start gathering your arsenal for great email marketing campaigns.