Digital brand and content manager of Lionsgate, Tahndi Campbell, says that within five days of Feb. 1, when Lionsgate introduced video content to its Pinterest profile, Lionsgate BeFit’s YouTube activity doubled, from 200,000 to 400,000 views. “I think we are reaching our audience in such a way that makes them highly, highly engaged with our product,” says Campbell.
They see Pinterest as a way to cultivate an audience that will actually click the links. They feel YouTube enhances the chances for higher engagement with their community, sending their videos higher in the search engine rankings.
Mashable has another post on 10 Video Tips for Business on Pinterest that might be of interest to you, too. So how are you using Pinterest to drive traffic?