In a post on Mari Smith‘s site by Nina Amir, Nina makes the case for owning your niche by becoming an author, or How to Blog A Book. She makes the case for generating content on our blogs and through our social media postings that compels our ideal client to connect with us. It’s by reading our content they begin to build their trust factor in our expertise.
A book elevates any business owner’s perceived level of expertise. It can immediately build a bond between the author and reader. Why not look at your blogging as a way to write your new book.
She shares tips about creating new content for a book, as well as repurposing your existing blog content and status updates. Check it out.