I’ve been talking about Klout for a few months now. When I explain that it’s a site that will “grade” you on your social media influence, I’m often met with “I don’t like being judged on my social media engagement.” I think you’re missing the big picture. Think of it this way. Klout is another metric to help us understand how to be more engaging and effective with our social media marketing.
I also know that large corporations are looking for influencers in many different niches. Because of my PeerIndex score, I was approached by the publishers of Mark Schaeffer‘s book, ROI, Return On Influence, given my niche in social media. They sent me the book and, if I was so inclined, I could review the book, tweet out about it, etc. I did a show on the book.
In this blog post by Convince and Convert, Why Critics of Klout Are Missing the Big Picture, you’ll read some comparisons to other scoring measures we are more accustomed to, like the Nielsen Ratings and our Google Page Rankings.
A great case is made for companies wanting this kind of “influence radar” and why they are so interested in getting their products or services in front of their niche “influencers.” You don’t have to accept a “perk” or “freebie” from any of the companies you might be approached about, but on the other hand…. you may discover something terrific.
So, dive into Klout and see how it might work with your other online tools to help you discover new sources of future customers. If you do give it a try, let me know what you think? Is it a tool that helps you, or just steals more of your time?