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Debra Simpson's Twitter ProfileThis is the first episode of an ongoing series on Twitter, what it is and how to use it for business.

Twitter is one of the most popular social-media sites on the Internet, but how can you use it to get more business?

On Twitter there are over 100 million potential customers are talking, sharing ideas, and shaping communications in a way that we’ve never experienced before. This social network has shattered traditional marketing and communication concepts. In the world of Twitter, collaboration and customers are king.

Twitter is a social network that gives you the ability to post messages of 140 characters or less. It’s a network with members throughout the world, and when you send out a message, Charles in London and Mary in California can read it at the same time. Imagine the possibilities for your business!

If you understand the concept of sending a text message from phone to phone, you can pick up Twitter easily. Tweets are a form of micro-blogging that have enabled users to share massive amounts of content in the form of short text messages that they send to unique sets of people or entire groups. Twitter is one of the original platforms for micro-blogging, and it has ruled this space since its creation in 2006. Micro-blogging has increased the speed of information ten-fold, in contrast to writing a blog post or writing an in-depth consumer report.