To celebrate the launch of The 7 Graces of Marketing, an illustrious panel of 24 of the world’s leading minds are coming together to discuss how we can bring back ethics and values into business and marketing, so we can start the change the world together. Register for The 7 Graces of Marketing Telesummit, beginning December 6, 2011.
In February 2008, at the start of the global economic recession, Lynn Serafinn’s television blew up. Six months after she made the decision not to replace it, as she watched everyone around her become more and more stressed about their finances, she suddenly realized she shared none of their anxieties.
At the same time she noticed her spending had gone down, and that her financial situation had actually improved. She began to wonder if there was a connection between this and the fact that she was no longer consuming a daily dose of the nightly news and television advertising.
It was then that Lynn started asking the question, “Is marketing making us ILL?” And by marketing, she included anything that was in the business of “selling ideas,” including politics and the nightly news.
This began a two-year journey for Lynn, as she researched and wrote her new book, The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell. She wanted to discover the unspoken marketing mechanisms that were making our society, our economy and our environment ill. But most of all, she wanted to discover how we human beings could create a new paradigm for marketing, business and living that could heal both humanity and the planet.