I have three online talk shows (podcasts) a week. On one of my shows, Syndicating Your Content, my podcasts are 15 mins long. Why? For SEO (search engine optimization) reasons.
I can take a broad topic and chunk it down to 15 min segments. I have blogs that support my shows, so chunking my podcast allows me to link, internally, on my blog. Search engines love internal links.
So what does that mean? Each week I create my blog post about the upcoming episode of the show. If the show is part of a series, I can provide links to the previous episodes in my blog posts. Those links would take my listener to any of the previous episodes through “internal links.”
Make sure when you use those internal links, you try to use one or two keywords in the phrase you’ll be highlighting and linking. The search engines really love that!