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http://www.businessol.com/sem_ppc/default.asp?src=GoogleAdwords

Synopsis of Article:

Grow Your Business With Search Engine MarketingMore Traffic = More Leads and More Business!

Search Engine Marketing Provides The Best ROI For Any Online Marketing Dollar:
Search engines and directories average more than 300 million searches a day (Enbysk, bcentral.com)

More than 75% of web surfers head right for Search Engines to find what they are looking for (Krotz, becentral.com)

77% of purchasers search online first before picking up the phone.
Search engine listings outperform banner ads 2:1