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  1. Write your e-zine’s ad to sound like it is common sense to subscribe. For example: “Everyone knows you have to…”
  2. Assume people are going to instantly subscribe to your e-zine. For example: “Dear Healthy Subscriber” After all, they’ll want to subscribe in order to feel healthy.
  3. Give your subscribers free stuff from each issue of your e-zine. It could be ebooks or software. They’ll tell others and those people will subscribe.
  4. Tell people what their friends or family might say as a result of them of learning what’s in your e-zine. People care about what other people think of them.
  5. Make people feel like it’s their idea to subscribe, they will be less hesitant. Tell them in your ad “You are making a smart decision for subscribing”.