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  1. Make your reader visualize they have already bought your product in your ad. Tell them what results they have gotten and how it makes them feel. They’ll already become emotionally attached before they buy.
  2. Turn your ad into an article. It could be a story, or how-to article. This will lead them into your ad without them knowing it’s an ad. They’ll already be interested when they get to your sales pitch.
  3. Make sure you show your reader that they are getting a bargain. Tell them the usual price you sell your product for is $99. Then tell them if they order today they can buy it for $69.95.
  4. Direct your ad headline to your target audience. Your readers will feel important and belong to a select group of people who buy your product. For example; “Attention! Accountants, Discover A New Way To Increase Your Client Base!”
  5. Tell your reader how fast they can receive your product or service in your ad. Their buying decision may be based on how fast they can receive your product. They may need it by a certain deadline.