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Be The Media by David Mathison

Be The Media


These are David’s Show Notes

Seth Godin: “America’s greatest marketer” and Scott Stratten: Author, UN-Marketing

Special guests today include Seth Godin and Scott Stratten.

Dubbed “America’s greatest marketer” by American Way Magazine, Seth Godin writes the world’s most popular marketing blog, is the author of eleven bestselling books on marketing, and is the founder of

Today we’ll hear about the unique way in which Seth will be marketing his new book, Linchpin.

In the second half of the show, I interview Scott Stratten, author of the book UN-Marketing: Stop Marketing, Start Engaging.

Scott’s viral videos have been viewed over 60 million times. He writes a wildly popular blog, has a rabid and engaged Twitter following, as well as a lucrative speaking career as a trusted expert in viral, social, and authentic marketing.