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Social Media Resources for 2011-08-28

  • Introducing Your Product or Service Online on MMEA will air 08/30. http://t.co/gaxvYwh #BlogTalkRadio #
  • Contract – have details in email if no contract – date, times, names of atendees, travel expenses, a per deim?, promo and details of promo #
  • Best nights – tue, wed, thurs — Sat good for all day events – Time to speak consider traffic, full day seminar 10am to 6pm #
  • Sept and Oct best months to speak – take into account weather in each region -mid Jan Feb good for many topics – Mar thru May – no summer #
  • Best month, day and times to speak – avoid all holidays, major events, #
  • Ask how much they are charging for tickets, how much are you wng to pay speakers, be willing to work with budget #
  • How much do you charge? Corps pay 3k to 5k for half day- Educ co pays 10 to 30% of sales – Orgs ask for flat rate versus % ticket sales #
  • Get list of attendees contact info from promoter – ask promoter to put you on website and for a testimonial – ask for a copy of video taken #
  • Require event organizer to purchase book for each atendee – manual and resource guide sell for $5 or so – enough people in room $ good #
  • Building list and product is how you make money – average speaker closes 30% of room on average for their product in back of room #
  • Speak free to build a list – take business cards or have product to sell in back of room – that's where the money is #
  • Negotiate best deal – get out there and speak – industry is changing – speak in front of crowd whether you get paid or not #
  • Create email and call log – make notes about details revealed to you by gatekeeper to refer to when you finally get to speak to booker #
  • What if they still say no – Thank them and ask when they start booking speakers for the next year – follow up again at that time #
  • Get that big speaking gig on their stage – make sure you let them know how you can help make that event a success – it gets their attention #
  • You are making an appearance on tv and want to mention speaking at the events – or you want to help sell tickets to the event – helps…. #
  • Add urgency – if you have a large list mention that you are getting ready to email them and would like to promo the event – or… #
  • Follow up email – make sure to reference info about previous email – what if we still don't hear back #
  • Your website (or blog site) can support your one sheet with more information #
  • If you have examples of you speaking include that link #
  • Send one sheet via email with a short intro paragraph – no more than that – remember to attach your one sheet to the email #
  • Look for Request for Proposal (RFP) and fill out the proposal and send in – or just call and ask who to send one sheet to #
  • Look for Event something or Speaker something or Meeting Coordinator titles – they book speakers #
  • Put together list of your competitors – see where they spoke in the past or upcoming events – look at testimonials, organizer may be one #
  • Check out Book of Lists http://t.co/pLg7aV1 #
  • Local civic groups like Rotary etc – churches, Networking groups – look at sites to see who to send your one sheet to #
  • Your hit list of locations – create a useful list of directories and links – pay attention to free publications, conv ctr site #
  • Speaking is a numbers game – research locations you want to speak at – find correct contact – email one sheet – follow up #
  • She advocates third party sponsored – such as speaking to your local Chambers, civic groups, networking groups #
  • "Hotels are notorious for screwing speakers" That got a loud groan. Must be true. #
  • Self sponsored events – you do all the work, incur all the expenses – suggests not doing that as a beginner speaker #
  • She advocates taking best seller subtitles and rework them into a "How to…something" #
  • Topic can't be too nebulous or too specific – like "how to lose weight if you're a woman over 50" – cuts out under 50 and males – get it? #
  • Hot topics now: bullying, making $ during tough times, emergency prep, life reinvention, parenting #
  • Non fiction titles can be turned into seminars and speaking topics – how to aspect – look at subtitles #
  • Winning Title and Topic – look at bookstores and check what's facing out on bookshelves – what's facing out sells #
  • Producer takes 50% of your sales or more, but the producer fills the room #
  • Must have a good pic – if you have a book or product those pics should be on one sheet – give pricing for product – she splits the $ w/u #
  • Also include one paragraph bio – have friends go thru it – the top title and topic, the bio which give credibility to you – good pic a must #
  • Carry through your branding colors on your one sheet – use 2 to 3 colors – include name and bullet points about you #
  • You need a "one sheet" for your speaking topics, your bio – one paragraph – can be front and back – email as pdf #
  • When speaking take for granted that your AV won't fail you. Just keep going. #
  • http://t.co/rMWn9c5 for Publishers and Writers in San Diego county #
  • Andrea Glass Sept 12th at Mira Costa college teaching a writing course #
  • How To Develop,Promote and Market Your Books with Seminars to start shortly – will be tweeting nuggets of info #
  • Here for the Publishers and Writers of San Diego (@ Carlsbad City Library w/ 2 others) http://t.co/eqFkJil #
  • A Few Good Reasons to Self-Publish Your Book http://ht.ly/6cSz0 #
  • Five Awesome B2B Social Media Statistics | Social Media Today http://ht.ly/6cSwA #
  • 5 Customer Service Phrases to Banish http://ow.ly/6cOmG #customerservice #ceo #communication via #sbzclub #
  • How Do I Get More Patients? Online Marketing For Doctors & Dentists http://t.co/QtlZmXX @divahound via #sbzclub #
  • Outsourcing Your Facebook Marketing: How much is too much? http://t.co/xgHPMXT via @amyporterfield via #sbzclub #
  • Sharing.. Eight quick steps for closing the deal efficiently with @juliesteelman on Investors.com.http://ow.ly/69URt via #sbzclub #
  • Sharing.. What it takes to build a business in spite of obstacles like Cancer http://t.co/UGkJ02X via #sbzclub #
  • Foursquare opens it’s Merchant Platform services to attract customers. http://t.co/ImLNCFD via #sbzclub #
  • Interesting read… http://t.co/2ppAqHR #
  • Google Intros the +1 Button Payoff :: Small Business Marketing Blog from Duct Tape Marketing http://ht.ly/6cSs3 #
  • The Noob Guide to Online Marketing – A beginners guide to internet marketing [INFOGRAPHIC] | Unbounce http://ht.ly/6bJoK #
  • Sharing.. Give your Inner Entrepreneur some time & care, watch your results change! http://t.co/ktIOGaU via #sbzclub #
  • Listen to Market Research You Can Do Yourself on MMEA anytime on BlogTalkRadio. http://t.co/5TtMoEn #BlogTalkRadio #
  • Come listen to Market Research You Can Do Yourself on MMEA on air now! http://t.co/5TtMoEn #BlogTalkRadio #
  • Listen to Maximizing Your Resource Box and Thi… on Syndicating Content anytime on BlogTalkRadio. http://t.co/uQeUdn4 #BlogTalkRadio #
  • Come listen to Maximizing Your Resource Box and Things to Re… on Syndicating Content on air now! http://t.co/uQeUdn4 #BlogTalkRadio #
  • Listen live in 15 minutes to Maximizing Your Resource Box and Things t… on Syndicating Content. http://t.co/uQeUdn4. #BlogTalkRadio #
  • Easy How To Tutorial: Where's My Gravatar and Why Isn't It Following Me? – http://t.co/zSX3wUk via #sbzclub #
  • Maximizing Your Resource Box and Things to Remember on Syndicating Content will air 08/22. http://t.co/uQeUdn4 #BlogTalkRadio #

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Social Media Resources for 2011-08-21

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5 Tips for More Traffic to Your Blog

tips for getting more readers to your blogThe simple truth is that a blog without readers is pretty much useless. If you’ve been blogging for a while and have only been getting a trickle of viewers to your posts, you need to put a traffic building plan into action.

Building traffic is just as an important skill to bloggers as writing quality posts is. Most bloggers are terrific at creating content but don’t know a thing about building traffic. Here is a quick guide to the five most popular (and most effective) traffic building techniques.

Get social!

Social networking and blogging go hand in hand. Your blog posts can be distributed across social networking channels in many different ways. Sign up for Twitter and tweet about your posts as soon as they are added to you blog. Update your Facebook status with a link to you new blog posts. Submit your stories to Digg.com, Reddit.com and StumbleUpon.com. Remember that in order for social networking to be effective, you need to participate with other people on your list. If you visit their links and respond to their updates, they’ll be likely to do the same for you.

Get noticed!

Find blogs in your niche and start following their posts. Make sure to add insightful and interesting comments on their posts. Not only will the blog owner take notice and visit your blog, other commenters will visit your blog to get more of your great insight into the topic. Don’t spread yourself too thin with blog commenting, but make it a point to comment on a few related blogs each week.

Get good use out of your RSS feed!

RSS feeds are a way to syndicate your blog’s content so that it is sent to many different people in their own blog readers or on their own sites. Most blogging systems have RSS feeds automatically included but you
can add a lot more functionality to your feed by using a free service like FeedBurner.com. With FeedBurner you can add things like sharing the feed via e-mail to your feed so it will pull in new readers and encourage
previous visitors to come back to the blog again.

Get articles in directories!

You may think that by being a blogger you can ignore article marketing. However, you can get a lot of traffic to your blog by tweaking some of your popular blog posts and adding them to article directories. You can post your popular posts as articles with a link back to your blog in many different article directories. Not only will you get a valuable backlink but your article may also be used by ezine owners which will bring you
more traffic.

Get backlinking!

Speaking of backlinks, you should work to build backlinks to your blog through several different means. By creating backlinks to your blog, you’ll improve your blog’s ranking in search engine results. You can get
lots of traffic from search engines if you are within the first group of search results for your keywords.

These simple ways of building traffic can be used over and over again to help build traffic to your blog and increase your readership.

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Social Media Resources for 2011-08-14

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Three Tips to Getting That Article Started

tips on starting your articleOne of the toughest obstacles in article writing is actually starting the article writing process. No matter how many articles we write, it is something we want to avoid because we sometimes don’t know where to start. Since article writing has become a form of marketing that almost anyone can do and afford, now is the time to take on this challenge head on.

Creating an outline is one of the best methods to use when writing an article. Having an outline provides a foundation of your article. In other words and outline gives you a starting point from which you can build into a story. An outline will make the article writing process easier and faster.

Brainstorm Your Ideas

To start off your outline, brainstorm and jot down your ideas. I love using the mindmap method of brainstorming. Set up about a 15 minute time frame and write freely. Try not to over think when you are writing down your ideas. This process does not have to be formal so write freely. Think of some ideas you would like to cover and supporting points for that idea. Review your notes and now organize your outline.

Organize the Outline

When you organize your outline, identify and ensure the purpose of the article. The purpose of the article should help you figure out the introduction of your article. Then identify key points of your article. Now that you have a frame for that article, you need to come up with ideas supporting those key points. As you come up with more supporting material your outline will build and you’ll have an expectation of the length of the article.

After this process you should have an outline of all of your paragraphs (i.e. the body of the article). You now need to outline a conclusion. The conclusion outline should be similar to the introduction of the outline and supportive of all the main points of the outline.

Create the First Draft

Now you should have enough material for a first draft of the article. Your draft should be a similar process to your brainstorm. Just write. Don’t worry about being perfect. Think of it this way, no one will read your first draft. Plus, you will be refining the draft into an article. As you move through this process, you will see the article form.

Always refer to your outline and let it serve as the central point to your article. From my experience it is very easy to move away from the purpose of your article. Your outline will keep you on track to the purpose of the article (is you use it).

An outline does not only provide a plan for your article it serves as a way to get started with writing the article. Your outline skills will be something you will refine with practice. You’ll build momentum to creating the first draft of your article. You will eventually trust your self and become a very productive tool in writing articles quickly and effectively.

Why don’t you share your ideas on how to get started writing an article? Do you have a method that would work for others? Please comment and share.

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