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The secret is out. Article marketing is both an inexpensive and lucrative way of attracting visitors to your website. Nonetheless, just because you can direct lots of traffic to your website because of your article marketing campaign, doesn’t mean that you can see a direct correlation between the additional traffic and increased profits. To do that, you need to add real value to your article marketing.

Staying focused

Regardless of what it is you are selling on your website, or why you want to increase traffic to your website, if you do not stay focused with your article marketing, it is possible that you will not see any benefit in increased revenues. To ensure your article marketing remains focused, you need to think of a long-term strategy of how you want your website to look in 6-months to 1 year from now and establish an article policy that fits with this plan. Creating ad hoc articles for website is unlikely to be successful.

Avoid repetition

It is a frequent mistake by many web owners to add volumes of articles to their website, which all say the same thing, just in slightly different ways. What you find with such websites is that readers become bored with the site, and look to move on. You need to make sure that you grab the attention of readers and keep their attention by offering a different selection of articles in the same area. If you want to be extremely innovative with your article marketing campaign, you can include an email marketing aspect by asking your readers if they want to sign-up for updates on any articles that can then be email directly to them.

Remain the expert in your field

Although this may have a hollow sound to it, becoming an expert in a particular area is not as difficult as it remaining the expert in that field is. You need to be constantly aware of any changes or updates and soon as anything does change, you need to be the first person writing about this. Writing articles for your website that are 6 months behind the direction the market is moving in will not prove a successful article marketing strategy. Being 3 to 6 months ahead of the market will.

Be selective

Without doubt one of the most important aspects of your article marketing will be submitting articles to other websites. This has the value of directing traffic to your site. The downside is that the article will become associated with the hosting website. As such, if the hosting website has a loss of reputation, so will you. Consequently, it is an important part of any web owner’s article marketing strategy that they are associated with reputable websites that enhance your website’s reputation. After all, you’re not undertaking the program just to help others!

Be professional

Finally, even if the website is only your part-time hobby or income generator, visitors to your website are not going to know this. Because of this, you need to maintain professionalism at all times. This means making sure that the articles are well written, with perfect spelling and grammar. Moreover, if you include facts in your articles, make sure they turn out to be true!

Following the above simple procedures should result in your website not only generating greater numbers of visitors, but these visitors should becoming trusting loyal repeat customers because of your successfully implemented article marketing strategy.