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  1. Tell your prospects that you offer free delivery. This may cost a little money, but, you will gain the extra customers to make up for it.
  2. Tell your prospects that you offer a lower price. If you can’t afford to offer a lower price you could always hold the occasional discount sale.
  3. Tell your prospects that your product achieves results faster. People are becoming more and more impatient and want results fast.
  4. Tell your prospects you’ve been in business for a longer period of time. People think if you’ve been in business longer you have more credibility.
  5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you target the senses you’re triggering human appeal.