***** 5-star review of MarketingSherpa’s new Landing Page Handbook
By Debbie Weil
If you’re a student of Web site best practices (as I am) this new guide is a must-have for your online marketing library. And yes, landing pages do apply to you. I can’t think of a marketer who doesn’t use a landing page for something… an e-newsletter sign up, a postcard campaign, a Google ad, etc. If you’re not routinely using a dedicated page to prompt specific visitor actions, as above, then shame on you. You *really* need this guide.Here are five tips I culled from a quick read of the Landing Page Handbook. There are dozens more like them, clearly spelled out, often with an illustrated case study you can steal from. In addition, you get fascinating results of eye-tracking studies.