Developing a Social Media Engagement Strategy

Via Scoop.itDebra’s Social Media Resources, Original Post: Via ustandout.com

Take a closer look at the best practices of a social media engagement strategy, so you can develop an engagement plan for your brand or client.   This post offers some solid information on developing a social media strategy.

One comment I often hear is “how much should I be engaging on my page?” In the Level of Engagement section there are three suggestions on frequency depending on what your goal is for your page.

Also shared are suggestions for frequency of posts and what type of content to post. So do you have a Facebook Fan page for your business yet?

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Hate Facebook’s New Timeline? You’re Not Alone

Via Scoop.itDebra’s Social Media Resources

If you haven’t heard by now your Facebook timeline IS going to change within a week or two. Almost everyone I’ve asked is upset about the change. Unfortunately, there’s not much you can do about it.

Some things to be aware of will be the increased number of status updates in all caps demanding to know how to go back to the previous timeline. Not going to happen.

Also be aware of the potential scams that will pop up with links for you to click, which will likely take you to sites with malware ready for your computer. Don’t click the links!

The timeline is here to stay.   The new timeline will make it easier for your friends to find your status updates, photos and shares from years ago. No more scrolling, reloading and scrolling more to find what happened in 2008. With one click you’ll see it. Now is the time to clean up your profiles, getting rid of pics and other content you may not want easily accessed.

On Monday, January 30th at 5pm PT I’ll be sharing the new Facebook timeline and answering your questions. Register here for details.

Via www.allfacebook.com

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Google announces privacy changes across products; users can’t opt out

Via Scoop.itDebra’s Social Media Resources

Google said Tuesday it will require users to allow the company to follow their activities across e-mail, search, YouTube and other services, a radical shift in strategy.   Google is doing this in the name of providing a better experience, tailored to your interests.

For instance, if you were to search for information on your favorite football team, you could find the next time you peruse YouTube you see advertising for that particular team.

What bothers me the most is Gmail. I have know for quite a while that if you send email to a gmail acccount with others CC’d on that email, Google stores all those CC’d email addresses.

I like Google products a lot, but this does make me pause for a moment. How about you? Are you using Google products, and if so, would this stop you from using their products?
Via www.washingtonpost.com

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Social Media Resources for 2012-01-22

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How do you get clients to see your value?

Morgana Rae answers a reader’s burning question: “How do I convince clients of the value of my services?”

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