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10 Reasons You Should Attend Social Media Marketing World 2014

Do you attend conferences?

What if you could rub shoulders and soak in knowledge from the social media pros you follow online?

Imagine networking with 2,000 fellow marketers in beautiful San Diego, California.

Now add the waterfront Manchester Grand Hyatt, an opening-night party on a naval aircraft carrier and 60 expert-led sessions.

You can now bring this vision to reality.

Introducing Social Media Marketing World 2014…

Social Media Examiner founder and CEO Mike Stelzner and his team have prepared the social media marketing conference of the year—Social Media Marketing World 2014!

Running from Wednesday, March 26 through Friday, March 28, 2014 in San Diego, California, this in-person conference is designed to offer outstanding content infused with a truly social experience.

 


Watch this quick video for an event overview.

Here are 10 reasons you should attend Social Media Marketing World 2014.

#1: Amazing Content

The most valuable and inspiring social media marketing content will be at your disposal at Social Media Marketing World. And the best part is there’s something for everyone! Whether you’re a social media rookie or a pro, you’ll have your choice of 60+ expert-led sessions to attend.

Tracks will include social tactics, social strategy, community management and business development, and content marketing. You’ll leave incredibly energized and inspired by the amount of knowledge you’ll gain.

#2: Priceless Networking

Social Media Marketing World will be the networking event of the year! While the conference is guaranteed to provide extraordinary value in terms of content, the people you’ll meet will be the highlight of the event.

Be prepared to make priceless professional connections that will last a lifetime. There will be multiple networking opportunities to meet with speakers, peers and people in your industry. Here are some of the ways you can expect to network:

  • A pre-event LinkedIn group
  • A mobile app to help people meet and connect with each other at Social Media Marketing World
  • Different interest groups will be meeting throughout the event
  • A team of dedicated networking ambassadors will help you make the connections you’re looking for
  • Two networking parties and four dedicated times reserved just for networking


Marketers getting to know each other…

#3: Entertainment Galore!

midwayThe opening night party will be held on board a Naval aircraft carrier—the USS Midway—the world’s largest ship until 1955. You’ll enjoy mouth-watering food and stimulating conversation, experience giant hanger bays, view San Diego from the 4-acre flight deck, fly simulators and explore this massive ship. It’ll be a truly unforgettable evening!

#4: Meet the Speakers

smmw14 speakersSocial Media Examiner is bringing together over 75 of the world’s leading social media experts to be your instructors.

How would you like to meet them face to face?

Your presenters include the experts you’ve come to know and respect, such as Mari Smith, Jay Baer, Chris Brogan, Amy Porterfield, Nichole Kelly, Lee Odden and many more.

You’ll also get to meet new instructors who have very interesting things to say.

In addition to those listed above, instructors include:

  • Michael Hyatt
  • John Jantsch
  • Michael Stelzner
  • Mark Schaefer
  • Laura Fitton
  • Steve Farber
  • Joe Pulizzi
  • Marcus Sheridan
  • Gini Dietrich
  • Cliff Ravenscraft
  • Pat Flynn
  • Simon Mainwaring
  • Steve Spangler
  • Viveka von Rosen
  • Pam Moore
  • Kim Garst
  • And many more!

#5: Rave Reviews

Last year, 1100 marketers attended Social Media Marketing World. Here’s what some of them said about the conference:


Click Play to hear what people said about our 2013 event.

“Outstanding job—this is one of the most well-executed, high-class conferences I have attended.”Lisa McManus

“The quality of the content and speakers were a huge draw. They gave practical tips that I can implement in my everyday work—not high-level theory.”Ashley Levesque

“It’s hard to say whether I loved the networking or the speakers more! I loved the opportunity to meet and talk with so many speakers and to build lasting relationships.”Alexander Briggs

“Hearing from experts in their fields was very valuable. It made me want to read all of their books! I found the conference incredibly energizing as a whole.”Rachael McGovern

Hear what other attendees said here.

#6: Leading Brands

When you attend Social Media Marketing World 2014, you’ll hear from experts from leading B2B and B2C brands around the country. Last year, speakers came from Sony Electronics, Petco, Walmart, Whole Foods, SAP, Citrix, Sharpie and more.

If you want to hear what other large companies are doing, you can hear from industry panels at every session.

#7: Impressive International Attendance

Over 2000 marketers from around the globe will be attending Social Media Marketing World 2014. Last year, 1100 participants came from 30 countries including Australia, Canada, England, New Zealand, India, Philippines, Brazil, Peru, Mexico, France, Italy, China and many more.

#8: San Diego

In keeping with tradition, Social Media Marketing World will return to ‘America’s Finest City.’ If you’ve never been to San Diego, prepare to be amazed—it is breathtaking!

The city boasts wonderful weather all year round, 70 miles of pristine beaches and a dazzling array of world-class family attractions, which make it a truly unforgettable destination for you. When you get here, you’ll understand why Social Media Examiner chose San Diego as its headquarters.

If you’re coming from the East Coast, this will be the perfect place to thaw out after a long, icy winter.

#9: The Venue

The conference will be held at the bay-front Manchester Grand Hyatt, which is just 10 minutes from the airport. It’s located on the waterfront in scenic San Diego, California, adjacent to Seaport Village, the San Diego Convention Center and the historic Gaslamp Quarter. The hotel is gorgeous!

If you book early, you’ll be able to stay in the same venue where the event is taking place (the hotel has capacity for all 2000 attendees). That means you’ll have plenty of chances to bump into your peers and speakers while you’re on your way to the pool, gym, spa or any of the other luxury amenities that are complimentary to hotel guests.

#10: Vacation Getaway

Social Media Marketing World starts on Wednesday, March 26 and ends on Friday, March 28, 2014. Why not stay for the weekend and make a vacation out of your trip? If you’ve never been here before, you’re in for a treat!

San Diego has some of the finest shopping and dining experiences you can imagine. You’ll have a variety of eateries, including gourmet restaurants, sports bars, coffee houses and quick ‘grab-and-go’ outlets.

Check out this video for some inspiration on what you can do while you’re here:


San Diego is calling you!

Want to Save Money?

For a limited time, you can save hundreds of dollars off the regular registration price. Click here to register.

Your Turn

Are you pumped up about this conference? Don’t take our word for it. Come and experience the excitement and opportunities in store for you at Social Media Marketing World.

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[How to] Set Up a Business G+ Page the Right Way

Google+ for BusinessBy Guest Blogger, Jeremy Page

Companies and business entities of all sizes are rushing to set up a presence on G+ (Google Plus), which is the world’s fastest-growing online social network.

And at this point setting up a G+ is not really an option as Google continues to force-feed their services on people as they continue to monopolize the web. Many case studies have shown direct correlation with SERP rankings and G+ presence. In other words, ignore at your own risk.

Luckily, setting up a business G+ page the right way is easy; just follow the steps below:

1. It all starts with a personal profile, which Google requires before a business page can be set up. This is a simple task for small business owners; all it takes is a Gmail address, which is essentially the first step in establishing a Google account that can be later turned into a public profile.

The key to creating a solid G+ profile is to provide full disclosure about the personal information shared therein. For this reason, G+ may seem easier for small business owners who don’t mind sharing some of their personal data with the social network. Here it is important to include all major educational and professional achievement, and adding a tag line such as “Owner of ABC Enterprises” is highly recommended.

At a minimum, business owners or principals must provide their names, gender and date of birth. Uploading a picture is optional at this point. G+ will take a look into the Gmail address book for the purpose of checking for personal contacts. This step can be skipped, but doing so is not recommended. Branded pages on G+ are all about visibility and marketing; to this end, it is important to have contacts to share the news about the new company page.

Also, make sure you link back to your sites that you want to associate your business page with. Google will make this connection, so only link to your official brand url. Additionally, this link can also send targeted traffic to your business as more people become fans of your page. My personal site, Multiple Streams gets daily, targeted traffic sent from our G+ page.

2. Once a personal G+ profile has been created, the option to create a branded page will be visible in the form of a button located on the right side of the profile page. There will be five business categories to choose from; one of the most important to pay attention to is the one for “Local Business or Place.” This effectively replaces the Google Places system of online listings and it is extremely important for Search Engine Optimization (SEO) purposes. The brick-and-mortar or physical street address for mapping and shipping, as well as the local telephone number. Remember, even if you are a brick-and-mortar business, make sure your website is optimized to take payments so you aren’t leaving money on the table.

Yes, many people will still call your business, but as the world turns more web-centric, it would be wise to get your traditional business up to par with a website that can process sales.

3. The next step is personalization. Upload a good picture for the G+ page; this will ideally be a snappy logo measuring 200 x 200 pixels, but brick-and-mortar businesses such as pizza shops may include a photo of the premises. The business tag line should be 10 words or less, and it should include one or two keywords to help with SEO. The final personalization step is the Photostrip, which consists of five pictures that define the business.

4. Editing the G+ page by adding requested information comes next. Website addresses and other social networks can be mentioned on the “Recommended Links” section. G+ creates default circles for customers, employees and VIPs, but more can be added. What is important at this stage is to post a company update to personal contacts notifying them of the new G+ page.

Note: Google actually puts out a decent PDF guide that steps you through the process with more detail.

Connect with Jeremy on Twitter, Facebook or Google+

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Adding a Video to Your Blog Post

In this short video I’ll demonstrate how you embed a YouTube video into your blog post on your WordPress site.

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